A 4-week plan to create your brand

Grow your climate startup with a meaningful brand people love.

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Scale your climate startup confidently
With a brand that truly holds up to your project.

Instantly increase your credibility
Become a trusted brand people love, buy, and invests in.

Attract the right talent to work with you
Connect with like-minded talent by expressing your brand’s values.

To create a climate startup, you need engineers and scientists. To make it grow, you need a meaningful brand.

Climate startups are an urgent necessity, but most struggle to grow past the launch because…

  • They focus on the technical and scientific aspects but miss the emotional connection needed to build customer loyalty.
  • Their brand doesn’t seem trustworthy, so people don’t buy or invest.
  • They struggle to stand out from other startups.
  • They lack focus and alignment on what their brand should be doing.
  • They don’t have a consistent image across all channels, so people don’t recognize them.
  • They constantly improve their product but forget about how to actually bring it to users.

When you have a brand people love, these problems go away.
We've helped many founders and climate entrepreneurs build a strong brand to enter the next growth stage.

How does our 4-week plan work?

A high-quality, strong brand in weeks, not months

We have optimized this process over the years to provide the speed startups need without compromising the quality of work.

Week 1

Brand Strategy

Together, we uncover what makes your startup unique, and how to communicate it to the world. Through strategy workshops, you will finally achieve clarity and alignment with your co-founders on a shared vision.

Weeks 2 and 3

Brand Identity

We will create a beautiful brand that creates a strong connection with your customers, based on the key points of the strategy. We will explore different concepts to finally choose one winner.

Week 4

Brand Consistency

We will thoughtfully design the assets you need to stay consistent and recognizable across channels. From social media posts to business cards to presentation templates and everything in between.

What will you get after the 4 weeks?

Everything you need for your brand to succeed

All the resources, information, and templates that you can easily use yourself, share with your team and external providers. Everything is labeled, organized, and easy to find.

A luxurious scene with an ipad showing a brand strategy book for a climate startup

01

A powerful Brand Strategy

A complete document (50 pages) with what makes you brand truly unique. A valuable resource that will guide all your brand efforts as you grow.

  • Purpose
  • Values
  • Future vision
  • Customers
  • Market
  • Brand persona
  • Tone of voice
  • Tagline
  • Awareness goals
A composition of pages inside a Brand Book, with instructions on how to use the logo, photography style and textures

02

A detailed Brand Book

A Brand Book (20 pages) with guidelines everyone in your team can follow to ensure you brand always looks stunning:

  • How to use the logo
  • How to use typefaces
  • Color palette
  • How to use textures, illustrations or icons
  • How your brand should look on different channels
A composition with brand assets: photos, logo, colors, social media images, icons, textures and typeface

03

A beautiful Brand Identity

An organized set of folders with all the files, assets and templates your brand needs to stay consistent across channels:

  • Logo in a vector format
  • Logo for digital (PNG)
  • Logo for print (JPG)
  • Logo in Black and White
  • Logo in Color
  • Reduced size logo
  • Typefaces and how to use them
  • Other brand files: textures, gradients, small illustrations or icons
  • Social media assets
  • Email signature
  • Letterhead Word template
  • Business cards
  • Presentation template

Create a meaningful brand and grow your startup

Continuously improving your product while also getting more customers and funds is tough. But when you have a meaningful brand, things get easy: people trust in your product more, they listen to what you have to say and they buy.

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